The American Family Association is fundamentalist Christian organization that is known for opposing same-sex marriage, pornography and abortion. The AFA, originally known as the National Federation for Decency was founded in 1977 by Donald Wildmon and is run out of Tupelo, Mississippii.[1] The organization has a few hundred employees and nearly 200,000 subscribers.  In 2010, Donald Wildmon stepped down as president and was succeeded by his son Tim Wildmon.  Bryan Fischer, AFA’s director of Issue Analysis for Government and Public Policy, is another well known AFA leader known for anti-Muslim and anti-gay rhetoric including:

“Homosexuality gave us Adolph Hitler, and homosexuals in the military gave us the Brown Shirts, the Nazi war machine and six million dead Jews.”[2]

The AFA is most prominently known for its boycotts of various companies for a variety of reasons usually along the lines of products unaligned with the Christian values of the group. Boycotts include: 7-Eleven for selling Penthouse Magazine, American Girl for their support of the charity Girls, Inc. and Hallmark Cards for selling same-sex wedding cards among many others.

There are ~200 items from the American Family Association in the Hall Hoag Collection Part II.

Pornography: A Report (American Family Association 1992)

Levi’s Boycott (American Family Association 1992)

Toyota Boycott (American Family Association 1992)