Breakout Session: Communicating Research to a Lay Audience – You do what? Communicating Research Effectively to the Public
Now more than ever we need accurate science to lead, yet too often information embraced by the public is not based on reliable research. Let’s review the challenges researchers face in communicating clearly to the public and explore some quick tips and strategies for effectively inspiring audiences outside of your field.
About Kath Connolly
Kath Connoly specializes in communication and public engagement, helping universities, companies, non-profits and policymakers seeking creative ways to share ideas and spark action. She has worked closely with senior leaders in higher education to build fundraising campaigns, engage alumni, and help scholars share groundbreaking discoveries with the public. She has helped bio tech leaders share complex innovation with lay audiences and increased the public profile of museums and arts organizations. Clients include Flagship Pioneering, Brown University, University of Miami, University of Pennsylvania, Vertex, The George Washington University and the Newark Museum of Art.